Intelligence Layer

The AI brain
behind every reply.

KROVA doesn't just send auto-replies. It reads every conversation, scores every lead, drafts context-aware messages, and gets sharper every time you use it.

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Inside the brain

Watch the AI actually think.

Not a black box. Here's exactly how KROVA reads a conversation, scores it, and drafts your reply.

krova-brain.exe
$ krova analyze --conversation priya_d
→ reading 14 messages across whatsapp + instagram...
→ detecting intent signals...
[brain] found: "kitna lagega?" (pricing intent, 92% confidence)
[brain] found: "kab tak deliver hoga?" (urgency, 88% confidence)
[brain] cross-ref: pricing page viewed 3× last week
→ scoring lead...
[score] HOT 🔥 (confidence: 0.94)
→ matching brand voice...
[voice] tone: friendly · register: hinglish · greeting: "Hi"
→ checking guardrails...
[guardrail] no pricing without approval ✓
→ drafting reply...
draft ready ↓
→ ready for approval ✓
Live flow

Channels in. Decisions out.

KROVA Brain
10 PM → 8 AM

From inbox to approval in one night.

The full intelligence cycle — every single day, automatically.

10:00 PM

Nightly Scan

KROVA reads every message that came in today across all your connected channels.

10:05 PM

AI Analysis

Each conversation is scored by intent, urgency, and value. The AI uses your catalogue and guardrails to draft the right reply.

10:20 PM

Approval Queue Built

Replies are ranked HOT → WARM → COLD and loaded into your queue, ready for the morning.

8:00 AM

Morning Briefing

You wake up to a WhatsApp from KROVA: overnight activity, hot leads to call, pending approvals.

8:05 AM

You approve. KROVA sends.

Tap Approve. KROVA sends via the original channel — no copy-paste, no switching apps.

Scoring

Know who to call. Right now.

KROVA classifies every lead into three tiers so you never waste time on the wrong conversation.

HOT 🔥

Asked about pricing, ready to buy, or explicitly requesting a follow-up. Needs a reply within hours.

Signals

Mentioned price / cost / budget
Asked about delivery / timeline
Returning customer with new request
Said "interested", "let's do it", "send the link"
WARM ⚡

Showing genuine interest but hasn't committed. Needs nurturing — the right message at the right time.

Signals

Viewed pricing multiple times
Engaged with content
Asked general product questions
Existing customer exploring new services
COLD 🧊

Went quiet, never replied, or low-intent browsing. Needs a re-engagement message, not a hard sell.

Signals

No reply in 3+ days
Only said "hi" or asked a vague question
Bounced from the website
Long-dormant contact
Brand Voice

Writes in your voice.

Same customer message. Three different brand voices. KROVA matches yours from your first 50 sent messages.

Customer message
Priya · WhatsApp

"Hi, kitna lagega aapka Elite plan? Aur kab tak start ho sakta hai?"

Formal
EN · Professional

Hello Priya, thank you for reaching out. Our Elite plan is priced at ₹2,499/month. Onboarding typically begins within 2 business days. Would you like me to send the payment link?

~ai drafted
Friendly Hinglish
HI-EN · Warm
your voice

Hi Priya 🙌 Elite plan ₹2,499/mo hai — full access milta hai. Aaj lock kar lein toh kal hi start kar dete hain. Payment link bhej dun?

~ai drafted
Casual Hindi
HI · Local

Priya ji namaste 🙏 Elite plan ka rate ₹2,499 maheene ka hai. Aaj confirm kar dijiye toh kal se hi service shuru ho jayegi. Payment link bhejun?

~ai drafted
Capabilities

What the AI actually does.

Context-Aware Replies

The AI reads the full conversation thread — not just the last message — so replies are always contextually accurate.

Intent Detection

Trained on buying signals, objections, and urgency cues specific to Indian SMB customer language.

Guardrails

Define what the AI should never say — competitors, prices without approval, anything sensitive.

Brand Voice Cloning

Set your greeting style and tone once. The AI writes in your voice — formal, friendly, or Hinglish — every time.

Real-Time Mode (Pro)

On Pro, KROVA doesn't wait until 10 PM. It processes messages as they arrive and alerts you instantly.

Learns Over Time

The more you approve and reject, the sharper it gets. Every interaction makes it more you.

Why KROVA

Not auto-replies. Not templates.
An actual brain.

Doing it yourself

Manual

  • Reads every message
  • Tone matches you
  • Catches every lead
  • Works at 2 AM
  • Scales with volume
  • Hours/day saved
~3 hrs/day lost
Most automation tools

Templates / Rules

  • Reads every message
  • Tone matches you
  • Catches every lead
  • Works at 2 AM
  • Scales with volume
  • Hours/day saved
feels robotic · customers notice
KROVA
AI Analyst

KROVA Brain

  • Reads every message
  • Tone matches you
  • Catches every lead
  • Works at 2 AM
  • Scales with volume
  • Hours/day saved
~18 hrs/week back
Real outputs

What KROVA found this week.

Live examples from a sample workspace. This is what the brain surfaces — not metrics, decisions.

Prediction
87% conf

Rahul will churn in 5–7 days

Engagement dropped 60% · last 3 replies took 4h+ · price objection unresolved.

Revenue Leak
99% conf

₹47,000 in unpaid quotes

3 quotes sent 12+ days ago, never followed up. Highest value: Mehta Interiors ₹22k.

Hot Signal
94% conf

Priya asked pricing twice

First DM on Mon, follow-up on Wed. Strong intent + viewed pricing page 3×.

Voice of Customer
76% conf

4 customers asked for EMI

Repeated pattern this week — consider adding EMI tier or partner.

Competitor Mention
91% conf

"Zoho karta tha pehle" — Anjali

Switched from Zoho 2 weeks ago. Reason: too many features, no AI. Use as case study.

Growth Opportunity
82% conf

12 dormant clients · 90+ days

All used your service once. Avg ticket ₹8k. Win-back campaign opportunity.

Privacy

Your data, your data.

Conversations never train shared models. Everything stays in Indian data centers. Delete it all with one click any time.

End-to-end encrypted
AES-256 at rest, TLS 1.3 in transit
Indian data residency
Mumbai region · DPDPA compliant
No model training on your data
Your conversations stay yours
One-click data delete
Full export · zero questions asked

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